Maybe you’ve never heard of search engine optimization (SEO) or search engine marketing (SEM). Maybe you’ve heard the term a few times in passing, yet don’t understand what it means. Perhaps you’re ready to upgrade your web presence, ensuring that potential customers and clients know where to find your business. Whatever your knowledge of SEO, Blue-Sky Fusion is here to help.

What is Search Engine Optimization?
Search engine optimization is the process of making sure your web presence is maximally visible to search engines including Google, Bing, Yahoo!, etc. Go ahead and Google your product or service right now. Where is your company on that list of results? Search engine optimization through Blue-Sky Fusion will increase your Google rankings.

What is Search Engine Marketing?
Search engine marketing is a form of internet marketing that is often used to describe acts associated with researching, submitting and positioning a website within search engines to achieve maximum visibility of your site. Search engine marketing includes things such as paid listings, back-linking and other search-engine related services.

Why Do You Need Search Engine Optimization?
Put simply, SEO drives traffic to your website. It puts eyeballs on your business. It puts customers in front of you. With exceptional search engine optimization and search engine marketing through Blue-Sky Fusion, you’ll get more hits from customers who are looking for your business, and more hits from customers who aren’t looking for your business.

Get More Hits on Purpose
When a customer wants a product or service and goes to the web for a store, they Google two things: the product or service, and the location. Let’s say you run a lawn mowing business in Edmonton, Canada. SEO will help put your business at the top of the results list when web users Google “Edmonton lawn mower.”

Get More Hits by Accident
You can probably see the benefit by now: not only will you receive more hits on purpose, but your website will receive more traffic by accident. New customers, customers with no previous knowledge of your business, may end up on your website. The rest is up to you!

How Can My Business Implement Search Engine Optimization?

Contact Blue-Sky Fusion to see how SEO and SEM can benefit your company!